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Baby-Friendly Initiative

At St. Joseph Mercy Oakland (SJMO), our care practices are designed to help you achieve the very best start for you and your new family.  The care given at SJMO is designed to help you have a positive birth experience and set the foundation for healthy babies and children.  For this reason, SJMO recognizes breastfeeding as the optimal infant feeding method.  Breastfeeding provides the perfect food for your baby and provides long-term health benefits for both mother and child.  The choice of infant feeding is ultimately a personal choice. At SJMO, you can count on our support for whatever your infant feeding preference is.

St. Joseph Mercy Oakland follows theTen Steps of the Baby-Friendly Hospital Initiative:

  1. Our Infant Feeding Plan for the Healthy Newborn is made known to all our staff so that every one of our health care staff an assist you with an optimal feeding plan for your newborn.
  2. Our staff has the skills and latest updated resources necessary to carry out this plan so you are confident that you can care for and feed your newborn when you go home.
  3. Our patients are taught the benefits of breastfeeding, as well as how to breastfeed, as soon as they begin to receive care at our prenatal clinic and throughout their prenatal journey. This education is continued during your hospital stay and in support groups.
  4. Every staff member will help you and your baby breastfeed within the first hour after birth.  We want to build the bond between you and your baby to help building breastfeeding success so you can continue to optimally feed your baby.
  5. Should you be separated from your baby or after return to work, we will show you how to maintain lactation when away from your baby.  This way your baby is always getting the best nutrition.
  6. Breastfeeding babies are not given any other food, drink or formula unless medically indicated so that breastfeeding gets off to a great start.
  7. You and your baby will stay together in the same room.  Rooming-In couplet care is provided throughout your hospital stay.  Your nurse will take care of both you and your baby day and night.
  8. You are encouraged to breastfeed when your baby shows hunger cues.  We teach you to recognize these hunger cues.  Breastfeeding is important for physical contact and nourishment.  Babies do not have a clock and they eat when they are hungry.  Watch for the cues.
  9. Breastfeeding babies are not given pacifiers or bottles.  We will teach you how to feed and comfort your baby without the use of these.
  10. Ongoing breastfeeding support is available from our community resource list or you can see our lactation consultant who is available not only while you are here, but is also available via phone after you are discharged. Feel free to call for advice if you are having difficulties with breastfeeding or just need additional support.

For more information, please call:
Lactation Office: 248-858-6455

A Member of Trinity Health
© 2014 Trinity Health

St. Joseph Mercy Oakland | 44405 Woodward Avenue, Pontiac, Michigan 48341 | 248-858-3000